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Digital Marketing Specialist @ Microtica | https://www.linkedin.com/in/sara-miteva/
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I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and summarizing the most important points of this education, showing why this probably is the best education program I’ve ever gone through. This is the sixth article of the series.

It was a tough week getting back on track after vacation so I wasn’t very productive in any other field. This…


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I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and summarizing the most important points of this education, showing why this probably is the best education program I’ve ever gone through. This is the sixth article of the series.

I’m still on the Google Analytics course and my vacation is ending today, so I have to admit I only spent…


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I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and summarizing the most important points of this education, showing why this probably is the best education program I’ve ever gone through. This is the sixth article of the series.

Last week, I started the course about Google Analytics by Chris Mercer. Chris Mercer is regarded as an expert in helping…


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This is the fifth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute.

At the end of last week, I started the course about Statistics fundamentals for testing. I have to admit that I wasn’t big math and statistics fan back in uni, so this was quite a challenge. Although the course is short and only lasts about half an hour, it’s very intensive and difficult, especially if you’re new in the world of statistics.

The instructor is Ben Labay. He does UX research at ConversionXL and has…


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This is the fourth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute.

At the end of last week, I started the A/B testing course with Ton Wesseling, the founder of the conversion optimization agency Online Dialogue. He has over 15 years of experience in conversion optimization and experimentation, helping over 50 organizations with their conversion optimization challenges.

This was the most difficult course so far and I had to watch some videos over again to make sure I’ve remembered the most important stuff as there’s really a…


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This is the third article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute.

This week, I continued with the Conversion Research course by Peep Laja, the founder of the CXL Institute. I have to say that his lessons are remarkable. He’s a great instructor, always including great examples and reflecting on his errors from the past, mentioning real-world problems he worked on for his clients.

The next thing to learn was about live chat transcripts, and how important it is to always keep them in your database as…


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This is the second article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Midigree at the CXL Institute.

Week 2 started with the course User-Centric Marketing by Paul Boag, who has over 25 years of experience in UX. I really liked the way he was telling things: he catches attention very easily and includes interesting examples that make you think.

The course starts with an introduction to the digital world we live in today, and how digital marketing differs from traditional marketing. For businesses, digital has transformed the competitive landscape. …


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You need to take care of the economic model of the architecture while designing applications and workloads on AWS. Compared to on-premises data centers, it is necessary to look beyond the fundamental pricing benefits and explore ways to leverage the infrastructure successfully to lower your AWS charge.

Regardless of whether you’re going to hire a FinOps professional or handle the process within the existing team, here are the best practices for AWS cost optimization.

Apply for AWS credits


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I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and summarizing the most important points of this education, showing why this probably is the best education program I’ve ever gone through.

I came across CXL Institute’s program while I was searching for more advanced marketing education, as I’m trying to enhance my analytical capabilities and build a growth-oriented mindset. …


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Internet of Things (IoT) has become one of the most emerging technologies that boost the manufacturing industry. It defines the network of physical objects integrated with sensors, apps, and other technology in order to communicate and share data over the Internet with other systems.

The Industrial Internet of Things (IIoT) represents the usage of the Internet of Things in industrial industries and applications. By leveraging machine-to-machine (M2M) connectivity, big data, and machine learning, IIoT allows industries to achieve greater performance and quality in their production processes.

Manufacturers are turning to the IIoT as it represents a powerful weapon in their…

Sara Miteva

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