If you’ve never heard of Claude Hopkins, you should look him up. He was the original conversion copywriter before there was ever any internet (born in 1886!) and his book, Scientific Advertising, can help you write winning copy today. He placed ads with promo codes that consumers had to enter…

I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…

I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…

I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…

I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…

I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…

This is the fifth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. At the end of last week, I started the course about Statistics fundamentals for testing. I have to admit that I wasn’t big math and…

This is the fourth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. At the end of last week, I started the A/B testing course with Ton Wesseling, the founder of the conversion optimization agency Online Dialogue. He…

This is the third article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. This week, I continued with the Conversion Research course by Peep Laja, the founder of the CXL Institute. I have to say that his lessons…