Published inBetter Marketing·Jun 8, 2022What Is Product Marketing? A Guide by a Product MarketerI was listening to an episode of the Product Marketing Life podcast with Anna Daugherty (Product Marketing Manager at Spotlight) as a guest. She said that when she was looking for a Product Marketing role, one recruiter said to her: This is the year of product marketing. And, I couldn’t…Marketing9 min readMarketing9 min read
Dec 17, 2021Lessons from “Scientific Advertising” by Claude HopkinsIf you’ve never heard of Claude Hopkins, you should look him up. He was the original conversion copywriter before there was ever any internet (born in 1886!) and his book, Scientific Advertising, can help you write winning copy today. He placed ads with promo codes that consumers had to enter…Marketing4 min readMarketing4 min read
Jun 29, 2021CXL Growth Marketing Minidegree: Week 10I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…Cxl4 min readCxl4 min read
Jun 21, 2021CXL Growth Marketing Minidegree: Week 9I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…Cxl4 min readCxl4 min read
Jun 14, 2021CXL Growth Marketing Minidegree: Week 8I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…Cxl Institute4 min readCxl Institute4 min read
Jun 6, 2021CXL Growth Marketing Minidegree: Week 7I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…Cxl Institute5 min readCxl Institute5 min read
May 26, 2021CXL Growth Marketing Minidegree: Week 6I recently signed up for the Growth Marketing Midigree at the CXL Institute and got a scholarship for the program (so exciting!), getting 12 weeks to complete the Minidegree, starting from April 19th. During this time, I will be writing one article on a weekly basis, describing my experience and…Cxl5 min readCxl5 min read
May 22, 2021CXL Growth Marketing Minidegree: Week 5This is the fifth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. At the end of last week, I started the course about Statistics fundamentals for testing. I have to admit that I wasn’t big math and…Cxl Institute5 min readCxl Institute5 min read
May 16, 2021CXL Growth Marketing Minidegree: Week 4This is the fourth article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. At the end of last week, I started the A/B testing course with Ton Wesseling, the founder of the conversion optimization agency Online Dialogue. He…Cxl4 min readCxl4 min read
May 9, 2021CXL Growth Marketing Minidegree: Week 3This is the third article out of 12 articles that describe my journey while attending lessons for the Growth Marketing Minidigree at the CXL Institute. This week, I continued with the Conversion Research course by Peep Laja, the founder of the CXL Institute. I have to say that his lessons…Growth Marketing5 min readGrowth Marketing5 min read
